Poet Winter Fedyk's work is dark and beautiful. I was thrilled to be given complete artistic freedom on this book cover.

Saskatchewan Interactive Media Association's (SIMA) goal was to have it feel timeless, official and established.

When one creates a visual identity that is going to represent an industry which works with cutting edge technologies, there is a real danger of creating an image which is trendy and therefore, dates easily...and this is exactly what happened with their previous logo.
SIMA represents people and business in a number of different digital media fields including animation, fine arts, designers, developers, programmers, and many others. The commonalities between ALL these fields are very few. Two that I identified are "people" and "technology".

To depict people, their ideas, and their creativity, I used a grey circle which represents a brain. To suggest the technology side of the fields, I used a white square. this represents a pixel. By stacking these two shapes, we get an interesting glowing effect, even when the logo is printed. The fact that this spectrum of fields uses a industries of a wide, colourful spectrum of technology is illustrated in the uppercase "I" which is created using a number of colourful rectangles.

The result is a logo which met all the requirements and was enthusiastically received by the client.

Design, typography, and illustration on a bottle label for a promotional beer.

A spot illustration for Kayak magazine. The piece told the story of a young girl who cut her hair and pretended to be a boy to play hockey.

Graham Barker started a consulting company and needed a visual identity which reflects his experience and his wisdom.

An illustration of my favourite comic character, Batman.

A "save the date" pre-invite for the Council of the Federation of Canadian Premiers' children.

A concept piece for a local seatbelt campaign.